BBIN has unveiled the theme that marks the 20th anniversary of the company and its third appearance at ICE.
The system supplier in Asia is demonstrating the brand’s latest technological innovations and product strengths at the show, under the “next leap” theme. Integrating the theme, symbolic elements including “brush calligraphy”, “oriental red” and “peonies” are used to create a strong sense of Eastern aesthetics at the exhibition venue.
Additionally, several short videos have been incorporated to strengthen the atmosphere. These elements join together to concretely manifest BBIN’s readiness to take the next leap.
BBIN’s brand video of the 20th anniversary will also be played on a loop at the exhibition. In the video, the vigorous moves of a dancer symbolise BBIN’s vast experience gained from development in Asia, as well as the brand’s spirit of continuously pursing excellence and making breakthroughs.
At the same time, the video demonstrates to the world BBIN’s diversified services and resource integration capacities. These strengths connect BBIN to the international market and provide the market with even more comprehensive entertainment choices. BBIN’s product diversity has always ranked top in Asia. In terms of product research and development, the firm has specialised in both differentiation and localisation, to integrate local cultures, festivals and timely events into game design.
Currently, the company has provided the market with 14 types of live casino, 40 lottery games, over 100 casino games and more than 40,000 sports betting products per month.
The company also proactively collaborates with European and Asian international brands.
