World-renowned esports team Nova Esports has announced it has formed a strategic alliance with igaming software supplier BBIN.

BBIN

This alliance is designed to give BBIN a competitive edge in becoming a global igaming giant. As a keen player in the Asian igaming arena, BBIN has shown its continuous support to the esports community and has spared no effort in supporting various international sporting and entertainment events.

COO of Nova Esports, Francis Chan, said: “We are very happy to ally with BBIN, which is really a revolutionary breakthrough that we’d been longing for. This alliance undoubtedly represents a creative and meaningful move.

“BBIN has been dedicated to supporting and sponsoring all sorts of top-tier events, be it sports or entertainment. BBIN is definitely one of the few world-class brands which is devoted to providing support for the esports team, therefore, we are gratified to be able to receive support from BBIN.”

BBIN stated: “Esports has been getting more and more popular these days. The passion and energy of fans nowadays is comparable to any other mainstream sports. Being the keen players in the Asian igaming, we foresee ourselves bringing a remarkable experience to the millions of esports fans around the world.”

BBIN will fully support Nova Esports in participating in different international competitions, including the title sponsorship of Nova CRL team and sponsorships of the Nova AOV team, PUBGM team, FIFA online team and others.