BBIN attended the first G2E Asia in the Philippines, where the Chinese character 躍(leap) once again became the spotlight during the two-day event.

BBIN

BBIN saw this year's exhibition as a major annual industry event. Although lasting only two days, from December 3-4, BBIN adopted an original approach to convey its message to audiences through the exhibition booth design.

Petals of the peony, the king of flowers, formed the shape of an eagle with open wings soaring into the sky. This reflects BBIN's strong position and influence in the industry, as well as the company's intention to welcome the next brilliant 20 years alongside its partners.

The character 躍(leap) was used to convey the intention of the firm to take its partners and clients on leaps beyond imagination.

This character was also used as the core concept of BBIN’s booth design at ICE London in February, successfully drawing attention from exhibition participants.