Famous basketball player Michael Jordan has joined the digital sports entertainment and gaming company DraftKings.
The Hall of Fame legend is now a special advisor to DraftKings’ board after taking an equity interest in the company in exchange for providing guidance and strategic advice on key business initiatives undertaken by the sports technology company that went public earlier this year.
“Michael Jordan is among the most important figures in sport and culture who forever redefined the modern athlete and entrepreneur,” said Jason Robins, CEO at DraftKings. “The strategic counsel and business acumen Michael brings to our board is invaluable.”
