Banach Technology, the supplier of player-performance and in-play betting markets for international sportsbooks, has announced its latest partnership with Betsson Group.
The Malta-headquartered operator will roll out Banach’s squad of match and player flash markets, a new product suite which enables customers to bet on rapid-cycling selections in any match.
These partitioned segments vary in their quick-fire markets, covering simple binary outcomes around propositions such as what will happen in the next minute of a game (throw-in, corner, goal), or how will a player perform in a stipulated five-minute period (Mo Salah recording a shot, assist or goal from 20th-25th minute).
Betsson will also be launching Banach’s next generation of football player-proposition markets, which track individual player performance across a series of criteria (goals, assists, tackles or passes) in any given game. This allows Betsson’s global customer-base to benefit from granular-level betting on their favourite native players across all of the major European leagues.
Mark Hughes, CEO of Banach, said: “As top-class live sport continues to return from the sidelines, we’re delighted to team up with Betsson to improve player engagement with a new series of props markets that can be effortlessly localised to any given region or sport.
“Banach’s trademark innovation is helping its global partners differentiate themselves in a variety of markets where domestic operators need localised content to stand out in a homogenous space and speak to personalised modern trends in engagement around specific moments or individual players, especially in-play.”
