CEO Robeson Reeves says Bally’s Corporation wants to help create a “safer and more enjoyable online gaming for all” by joining the Responsible Online Gaming Association.
Bally’s joins DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital and Penn Entertainment as a founding member of the trade association, which began work in March.
“Bringing on additional operators fulfils ROGA's commitment to industry-wide collaboration, and I am encouraged and excited for the future of responsible gaming as we work together to enhance consumer protections and collectively amplify RG education efforts,” said Dr. Jennifer Shatley, executive director of ROGA.
Bally’s will promote responsible online gaming, fund independent peer-reviewed research, develop evidence-based responsible gaming practices and drive consumer education and awareness as part of its membership.
“At Bally's, we are committed to promoting responsible gaming and empowering our customers to make informed decisions about their online play,” Reeves said.
“By collaborating with ROGA and its members, we can enhance responsible gaming initiatives, fund research, develop best practices and educate consumers. Together, we will strive to create a safer and more enjoyable online gaming environment for all."
The ROGA has already put more than US$20m towards its mission.
