Bally's Corporation and the US National Hockey League have formed of a multi-year partnership designating Bally as an official sports betting partner of the NHL.
This deal represents Bally's first sports betting partnership with a professional sports league.
In addition, through its media partnership with Sinclair Broadcast Group, Bally's will create engaging content for NHL fans and integrate that content into live NHL game coverage spanning 19 regional sports networks.
George Papanier, president and CEO of Bally's Corporation, commented: "We are thrilled to enter into this partnership with the NHL, which represents an important milestone in our strategy to become a leader in the online sports betting and igaming space.
"With access to the NHL's official logos and brands, together with our first-of-its-kind media partnership with Sinclair, we will continue on our path to transform how fans engage with their favourite hockey teams."