Slots studio AvatarUX has debuted in the regulated US igaming market via a collaboration with Caesars Digital.
The exclusive launch on Caesars Palace Online Casino in Michigan is the “first step” towards its aim of establishing its footprint in the US and Canada through its deal with Light & Wonder, the company said.
KokeshiPop is the first AvatarUX title to be integrated with Caeasars igaming arm in the Wolverine State.
AvatarUX plans to offer more titles in North America across top US operators in different jurisdictions.
AvatarUX CEO Lara Falzon said the company is confident that players will “love the theme and nature” of KokeshiPop, which she said is a “proven performer” and “one of our most exciting” slots.
Falzon added the launch with Caesars in Michigan is a “launchpad to further our growth in North America.”
Caesars Digital’s senior vice president and chief igaming officer, Matthew Sunderland, said: “This exciting launch falls in line with our goal of offering fresh and innovative content to our players across our iGaming platforms.”
Steve Mayes, senior director of digital partnerships at Light & Wonder, said: “We are looking forward to seeing the great content from AvatarUX available to players in the US with Caesars Palace online casino.”
