BetMakers has signed agreements with two of Australia’s premier on-course rails bookmakers – Rob Waterhouse and Mark Sampieri – to launch their individual betting operations into the online wagering market.
BetMakers has agreed to commercial terms to provide each bookmaker with new technology platforms and automated products, including trading and pricing solutions, for their respective online businesses.
In a separate agreement, BetMakers has also entered into a commercial partnership with international gaming company Pronet Gaming. The deal allows Pronet Gaming to offer its customers BetMakers racing solution, a selection of more than 250,000 horse and greyhound racing events per year, alongside its sports, casino and retail offerings.
Sydney’s Rob Waterhouse is one of Australia’s most prominent rails bookmakers and racing identities. The Sampieri name is the longest-serving rails bookmaker in Victoria, at over 40 years at the track with Mark and his father Graeme forming Victoria’s first bookmaker partnership in 2006.
Waterhouse and Sampieri have each indicated to BetMakers that they intend to go live with their new online operations in June this year.
The BetMakers’ model, available to all on-course bookmakers looking to transition online, has three commercial components as options: fixed-fee based, turnover-based and profit-share models.
BetMakers CEO Todd Buckingham said: “The Waterhouse name needs no introduction. It has been a powerhouse in bookmaking spanning three generations, while the Sampieri family has been successful in bookmaking in Victoria since 1966.”
Pronet Gaming, with commercial operations based in London, Johannesburg and Singapore, handles more than three million individual transactions each day through its sportsbook division and has chosen BetMakers to supply and manage its racing coverage and trading solutions.
Pronet Gaming CCO Bobby Longhurst said: “It’s important for us to hit the ground running when live sport returns and the addition of BetMakers Technology Group’s product will help us achieve that."
