Digital wagering is now being brought to New South Wales hotels and pubs for the first time through a partnership between AHA NSW and Entain Australia.
The deal with the Australian Hospitality Association gives Entain the opportunity to promote its digital wagering brands, Ladbrokes and Neds, in the state’s pubs through a new advertising and sponsorship arrangement.
Said AHA NSW CEO John Whelan: ““For decades now, many NSW hotels have operated PubTABs for Tabcorp at a significant loss - primarily due to high Sky Channel and EBT (betting terminal) fees. In country NSW it’s even worse, with the majority of country pubs currently running their PubTAB at a loss.”
Entain Australia CEO Dean Shannon said the new partnership would offer licensed venues in NSW a new way to promote a choice of Entain digital wagering offerings to their patrons, while at the same time not offending the current NSW retail wagering exclusivity arrangements.
