CashBet has announced a landmark partnership with Premier League football club Arsenal ahead of the initial coin offering of its new crypto currency, CashBet Coin, designed specifically for igaming.
The deal, which makes the crypto currency the club’s exclusive blockchain partner, sees Arsenal become the first major team in world football to officially become such a partner.
The agreement will give the CashBet Coin brand prominent placement via in-stadium advertising channels for Arsenal’s home Premier League games at Emirates Stadium. Vinai Venkatesham, Arsenal’s chief commercial officer, said: “We are pleased to welcome CashBet Coin as our partner. We are looking forward to working with the company as they launch their new crypton currency.” Dr. Mike Reaves, CEO and founder of CashBet, said: “With our ICO, we are actively targeting a global, multi-billion dollar marketplace of igaming content providers, operators and players. “We are delighted to do so in partnership with one of world football’s true giants in Arsenal, enabling us to build our brand and engage this audience in a meaningful way.” The ICO presale ends on February 20 at 5pm GMT, followed by the public sale which runs from March 20 to April 27.
