Sports betting solutions firm SBTech has signed an agreement with US land-based casino operator Resorts Casino Hotel to provide its sportsbook solution across on-property, online and mobile channels in New Jersey, subject to the appropriate regulatory approvals.
SBTech’s second major US partnership, following on the heels of the recent multi- jurisdictional partnership with Churchill Downs – also leverages the platform for a full omni-channel offering across all channels. There is a focus on the on-property solution to provide a land-based solution for the future, leveraging the experience and vision that the partnership has to offer.
Among the factors that led to the Resorts selection of SBTech were the US focus of its proprietary sportsbook, coupled with the company’s record of rapid deployment in newly regulated markets.
SBTech’s range of mobile-first product features, including Pulse Bet and YourBet, were also key factors in Resorts’ selection of SBTech.
The partnership will also see Resorts fully outsource its risk management and trading to SBTech.
Commenting on the deal, Richard Carter, CEO of SBTech, said: “Our strategic partnership with Resorts represents the next stage of our long-planned penetration of the US market. SBTech’s renowned commitment to delivering leading-edge solutions across all channels and intelligent responsible gaming infrastructure will help us develop a sports betting offering that will benefit our partners and promote best practice and the strongest levels of consumer protection.”
Mark Giannantonio, president and CEO of Resorts Casino Hotel, said: “After conducting a comprehensive selection process to find the right sports betting supplier, we feel that SBTech offers the right combination of deep regulatory expertise in the world’s most dynamic and demanding markets and the scalability to support our ambitious multi-vertical plans.”
