The French gambling regulator has launched a safer gambling awareness campaign for the Rugby World Cup and revealed the results of a study into predicted betting activity for the tournament.
The campaign, which carries the slogan “Rugby has its codes, so does betting,” is being distributed across Snapchat and on digital outdoor displays throughout the tournament, which France is hosting.
L’Autorité Nationale des Jeux has partnered again with the Rosbeef! agency for the campaign following a successful collaboration on a safer gambling campaign for the 2022 football World Cup.
Alongside launching its campaign, the ANJ has revealed that 13 per cent of the French population intends to bet on the tournament.
A study of 1,002 people in August carried out by Toluna – Harris and commissioned by the ANJ also found that eight out of 10 people are aware of the risks of addiction and dependence associated with gambling.
Of the 47 per cent of people who plan to follow the Rugby World Cup, 25 per cent intend to bet money on the matches, with 44 per cent of this category being 25–34-year-olds.
Ninety-one per cent of bettors plan to bet on matches involving France and high-stakes matches deep into the tournament, the study also found.
The ANJ said that rugby occupies fourth place in the most popular sports to bet on in France after basketball, tennis and football, with €176m in stakes committed in 2022.
