The French gambling regulator has unveiled a new campaign warning against the “dangers” of online casino sites, which remain illegal in the country.
The ‘100% winning’ digital campaign, which started on Monday, comprises of videos on Snapchat and Twitch as well as interactive adverts on gaming apps.
Web banners and testimonial videos on TikTok will also “remind us of the illegality of these sites and the associated risk.”
Isabelle Falque-Pierrotin, president of L’Autorité Nationale des Jeux (ANJ), said: “The illegal supply of online gambling represents between five per cent and 11 per cent of the overall gambling market in France.
“It is particularly harmful for the players who consume it: addiction, over-indebtedness, family problems, etc.
“This parallel market constitutes a real financial support for multiple international criminal organisations. This is why the ANJ is determined to use all the levers at its disposal to stop this illegal supply."
The ANJ claims that it is successfully cracking down on illegal online casinos.
Since March 2022, it has issued 506 administrative blocking acts, leading to the blocking of 2,365 URLs.
The ANJ has blocked twice as many URLs in two-and-a-half years as in 12 years of the previous enforcement method of judicial blocking proceedings, it said.
But the ANJ is still faced with the “persistent difficulty of their rapid reappearance” through so-called ‘mirror sites,’ platforms created by illegal operators which appear identical to one previously blocked, save for a different URL.
