Amelco, the sports betting software provider, has partnered with Sportradar to deliver a full platform and Managed Trading Services solution to online Tennessee operator Action247.
Under the agreement, Amelco and Sportradar went live on Sunday, November 1, as one of the four initial operations to be approved by the Tennessee regulator.
In a historic first, the deal has seen Action247 become the first sports betting operation in the US to be powered by both Amelco’s full sports betting solution and Sportradar’s MTS and market-leading technology.
Slated as one the US’ most exciting betting start-ups, Tennessee-owned Action247 is also set to further benefit with the addition of Chalkline’s sports-based F2P catalogue, a hugely popular customer acquisition driver offering over 40 sports.
