Amelco, a sports betting and platform provider, has gone live in Arkansas with Saracen Casino in a move that strengthens the state’s newly established online sports betting market.

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Representing one of four licences initially issued, this landmark deal confirms Saracen Casino as one of the first operators to establish state-wide sports betting in Arkansas and coincides with the start of the NBA playoffs and the summer calendar of sport.

The deal has seen Saracen go live with its own-brand sportsbook and custom mobile app, available state-wide - all powered by Amelco - reflecting the unique conditions of the state’s market, with Amelco’s in-house team ensuring its services deliver to Saracen’s bespoke requirements.