Betable has awarded digital marketing firm ActiveWin Media the contract for Prospect Hall, Betable’s UK-licensed flagship casino brand.
The partnership will see development of digital strategies for the Prospect Hall brand in order to optimise online campaigns and increase conversion in the UK market.
Adele Lawton, operations director of Prospect Hall, said: “This is the most unique and exciting casino proposition I’ve had the opportunity to manage in the gaming sector. As we continue to develop the Betable platform we can innovate quickly and have a true mobile-first philosophy.
“Our players already love Prospect Hall’s sophisticated look and feel, and ease of getting to the games. After careful consideration, we’ve chosen to work with ActiveWin because of their track record as digital acquisition experts in gaming.”
ActiveWin’s managing director, Warren Jacobs, said: “With their vision and agility, Betable’s Prospect Hall is a superb fit for our 30,000-plus affiliate network and with our launch at the Amsterdam Affiliate Conference on June 24, we expect to hit the ground running.”