Gaming1 flagship brand and operator 777 has partnered with responsible gaming platform NoNoxa.

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NoNoxa leverages AI technology to enhance the detection and management of at-risk players.

777 announced that, through the partnership, it “hopes to further develop” its player protection “by better identifying and mitigating risks of problematic behaviours.”

“Gaining the trust and confidence of 777 is not just a milestone for us; it's a testament to the strength and efficacy of our responsible gambling platform and it underscores the value we bring through our operator-centric approach,” said Nilesh Patel, COO of NoNoxa.

“With NoNoxa, 777 will benefit from a fully tailored solution that will optimize their responsible gambling management. Our partnership is rooted in a shared vision to enhance player safety and promote a healthier gambling environment. Together, we are committed to improving the detection and management of problem gamblers, while minimizing harmful gambling. We could not be happier with this new collaboration.”