Gambling operator 4Play has integrated Fast Track’s CRM as it looks to bolster its player retention and streamline operations through automation.
Fast Track’s platform will enable 4Play to “automate complex player journeys, ensuring each interaction is personalised and timely,” the company said.
4Play, launched in 2023, primarily targets the Brazilian market.
Mateus Ihering, chief operating officer of 4Play, said Fast Track’s “innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision.”
“We look forward to leveraging their platform to enhance our player retention and operational efficiency,” he added.
Simon Lidzén, co-founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner.”
