No fewer than 31 brands will appear for the first time at the record-breaking iGB Affiliate trade show that will co-habit the ExCeL venue in London alongside ICE.
The affiliates show, to run from February 8-11, will also have 18 nations represented among the exhibitors. The first-timers include four from Malta, four from the UK, three each from Ukraine and Israel, two each from Hungary, Australia and Cyprus and one each from Bulgaria, Denmark, Poland, Japan, Serbia, Switzerland, Singapore, Hong Kong, Greece, Estonia and Portugal.
Clarion Gaming’s portfolio director for iGB Affiliate, Naomi Barton, said: “We know from our customer research how important it is for our visitors to be ahead of the curve which is why 'new' underpins everything that we strive to deliver.
"Alongside the provision of new business strategies, new tactics, new technologies, new thinking and new trends, it’s really significant that we can also provide visitors with access to a host of new exhibitors who are investing in and want to be a part of the iGB Affiliate London show experience.
“Attracting a community of new exhibitors who represent nearly one in four (23.8 per cent) of the show floor total has enabled us to grow iGB Affiliate London, which in February will take over three of the halls at ExCeL London for the first time - as a result, they will occupy a record 11,800sq.m of floor space.
"The demand for space from both new and existing exhibitors underlines the fact that iGB Affiliate London is seen as the flagship event for our stakeholders and represents their ‘not to be missed’ business appointment of the year.”
