BtoBet and 24Win have signed a deal that will see both companies expanding into the Colombian and Latin American markets.
24Win will soon become one of the operators to obtain the licence for online gaming issued by Coljuegos, thereby launching the .co legal domain. The operator will also be the first .co employing B-Neuron, BtoBet’s most advanced, innovative platform and sportsbook software to date.
Alex Soteres, marketing director of 24Win, said: “We chose to launch our business online in Colombia, our first i-gaming market, adopting BtoBet’s B Neuron artificial intelligence platform. Our choice was largely attributed to B-Neuron’s high level of innovation and performance; it is omni-channel and enables players to move seamlessly between casino and sport, land-based to online and mobile.
"Its multi-currency, multi-jurisdiction and multi-brand quality allows us to manage our business content everywhere – that means our players will be able to bet through all mobile and online devices. The platform also permits over 100 types of payment methods, including all currencies, and fits all jurisdiction requirements of our target countries.”
Sabrina Solda, CMO at BtoBet, said: “Colombia has become a very attractive jurisdiction to do business in, especially as it is part of the Latin American market which is one of Btobet’s main targeted locations. We strongly believe in the potential of our platform and software – based on artificial intelligence - as well as in the potential of these emerging gaming countries. We aim to assist South American operators with their development of marketing strategies for players/bettors.”
