UK online bookmaker 21bet has launched what it describes as a “revolutionary” new technology platform, “which delivers a simple and refreshing take on sports betting and casino.”
The company, run by sports fans and industry professionals, says it wants to take online betting to a new level by offering a platform that is simple to access, navigate and play on. It has teamed up with FSB Technology to develop the product, which launched in the UK on March 1.
“We’re entering the online betting market to offer a viable alternative to the big boys and we believe there’s a clear opportunity for a no-nonsense betting proposition,” said Rob Lawson, spokesperson for 21bet. “We are all about simplicity, fun and providing an outstanding personalised service, with no over-complicated offers or gimmicks. The desktop and mobile site will offer free insight and tips, but at its heart it’s all about the betting.”
Launching with a £10 free bet offer for any customer wagering £10 or more, 21bet will be looking to the Cheltenham Festival as its first major sporting focus, with daily updates, free tips and a free race-by-race betting guide on horse racing’s first big event of 2016.
In addition to its brand new sportsbook technology, 21bet will boast a fully-featured casino, also based on the FSB platform, which is set to launch imminently with online and live dealer games.
“We’ve worked long and hard to create a product that can hold its own against the best that the online gaming sector has to offer,” Lawson added. “The range of betting opportunities on offer will appeal to everyone from sportsbook novices to seasoned punters.”
