1XBet has been named as international presenting partner of Italy’s Lega Serie A up to 2021, in a deal covering Europe, Africa, the Middle East, North Africa and the Americas.
The announcement follows Interregional Sports Group’s renewal of the international presenting sponsor rights for Serie A – a category that ISG introduced to the market for the first time in the 2015-16 season.
“We are delighted to have 1XBet as a partner,” said ISG joint chairman Simon Burgess. “We are confident that Serie A will enable 1XBet to boost its brand courtesy of a direct link with its target audience.”
As part of the agreement, 1XBet will be featured in all match graphics, idents and virtual goal mat advertising across every live Serie A game, on all platforms that are broadcast in the regions covered.
In addition, 1Xbet will have extensive use of on and off-line assets, and will launch activation programmes alongside the league in each of its territories.
A spokesman for 1XBet said: “We are proud to have signed a partnership agreement for the next three seasons, and we hope that we will make a tangible contribution to the development of Italian football as well as giving the fans the best betting experience.”
