Online casino games company 1X2 Network has added serious firepower to its senior management team with the addition of former Entain head of slots Alex Ratcliffe.
Ratcliffe joins 1X2 Network as chief product officer and will take charge of the product, marketing and operations teams across the company’s 1X2gaming and Iron Dog Studio subsidiaries, where he will work to meet two main objectives.
The first is to bring data into the decision-making process, taking an analytical approach to make informed choices and drive growth. The second is to employ best practices in the product development pipeline in order to improve the cadence and quality of releases from both studios.
To do this, Ratcliffe will leverage the experience gained during his two-and-a-half-year tenure as head of slots at operator powerhouse Entain, where he was responsible for the group’s slot product and delivering the latest and best content across the its brands globally.
Prior to Entain, Ratcliffe held a number of B2B and B2C product roles in the industry which saw him develop product and game innovations and drive growth into regulated markets such as the US.
