London-based operator 138.com, an online betting and casino brand offering European players an Asia-focused gaming experience, has launched an affiliate programme with Income Access.
Licensed in the UK and the Isle of Man and offering service in English, Mandarin, Cantonese, Japanese, Thai and Indonesian, 138.com is an official sponsor of English Premier League football team Watford.
The brand offers a sportsbook that includes football, horse racing, American and Australian rules football, basketball and e-sports such as Dota 2.
Following the integration of the affiliate programme with the Income Access platform, affiliates can now begin promoting the brand.
“I’m excited for us to launch our affiliate programme on the Income Access platform, which has a reputation in streamlining affiliate management that is second to none,” said Stephanie Wynters, head of affiliates UK at 138.com.
“We’re also looking forward to using their ad-serving tool to improve the performance of our affiliate marketing campaigns and of our other acquisition channels as well.”
Nicky Senyard, founder and CEO of Income Access, said: “A huge brand in the Asian market, 138.com is growing rapidly in popularity among European betting and casino players.
“It offers a major opportunity to affiliates in both verticals and in the emerging vertical of financial betting as well.”
