Ahead of Latin America’s largest gaming conference this month (FADJA), Rubén Loeches, CMO at R Franco Digital, evaluates the opportunities that lie ahead.

Ruben

THE potential for the emergence of Latin America is continuing to grow ever greater, and as we can see from the packed attendee list at the FADJA gaming conference in Bogota, the international gaming community is certainly taking notice.

It is no secret any more that Latin America is offering tangible opportunities to gaming operators looking to expand out of the world’s more mature markets, and operators and suppliers in Europe are jostling for space. As we know from the land-based industry, Latin America hosts some of the most passionate gamers around who would welcome the switch to digital platforms if the choice and quality of product were to increase.

Read the full article in the latest issue of iNTERGAMINGi