Warren Ashurst, broadcast manager and English content editor at Independent Content Services, says audio content is key to bookmakers taking home the in-play trophy for the 2017/2018 football season.
WITH more bets now being placed on mobile than desktop and with in-play wagers dominating the market, live coverage has never been more relevant as bookmakers look to grow their player bases and revenues throughout the 2017/2018 football season.
Recent figures claim 80 per cent of all sports betting revenues come from in-play activity and competition continues to heat up as more operators than ever fight it out for a share of this market.
