Tom Galanis, managing director and co-founder at First Look Games, discusses the affiliates prominence in the igaming sector, how studios can build better relationships with their player base, and its recent launch of the company’s Demo Game Server.
INTERGAMINGi: Could you give us some background on the company?
Affiliates represent the very best way for game studios to not only access players, but also to convey the key selling points of their games in a way that no other channel - including operator websites - can offer. Our previous experience had shown us that marketing in the igaming space was seeing an uplift in product marketing and that operators simply could not give sufficient love to the sizeable increase in game content that was being developed and pushed live on their sites. First Look Games was set up to bridge the gap between game studios and affiliate publishers, with a mission to become the ultimate vehicle for games marketing.
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