Gamanza’s sales and business development manager Robert Civill explains why he believes gamification has scope far beyond the confines of casino products.
GAMIFICATION is not a new topic. In fact, the notion of it has been circulating within the igaming industry for many years now.
It seems there has always been a wide field of interpretation: firstly, of what gamification is; and secondly, where it fits in the gambling industry. By addressing the first question we can begin to see how not only game developers, but also operators should be making every effort to harness its power.
