Steve Cutler, CEO and co-founder of Kalamba Games, offers his thoughts on the AI-influenced operator quest for high-quality data sets.
DATA has always been fundamental to game development. It works invisibly behind the scenes to guide strategies and design in the back end and effective customer service in the front.
Without the invaluable visibility on players provided by data, both operators and developers would lack vital analytic capabilities that reveal how players are interacting with games and what drives them to keep playing. It defines positive and negative behavioural trends that are key to designing a successful title.
Read the full article in the latest issue of iNTERGAMINGi
