The industry has changed due to the mobile-first approach and lotteries are now competing with the likes of Netflix
THE lottery industry is adapting faster than many would have given it credit for only a few years ago.
Increasing usage of smartphones and a mobile-first approach has rapidly changed the industry with applications, interactive software and pop-ups to name a few of the developments.
Read the full article in the latest issue of iNTERGAMINGi
To receive every print and digital issue of iNTERGAMINGi, subscribe here.
