Rubén Loeches, chief marketing officer at R Franco Group, argues that nothing but a comprehensive understanding of the region’s varying player preferences will lead to sustainable growth.
AS we conclude a fantastic Peru Gaming Show, the emergence of the Latin American markets have never been more on the map for operators than they are now.
It is no secret any more that Latin America is offering tangible opportunities for those looking to expand out of the world’s more mature markets and we’re now seeing an ever-growing queue from Europe’s major players – all of whom are jostling for space.
