Paul Witten, product director at SIS, outlines the key factors as to why horse and greyhound racing is increasingly becoming an attractive betting product for international operators.
HORSE and greyhound racing have always been a key part of the sportsbook offer for UK operators, with both sports having a strong heritage among bettors domestically.
In the last few years there has been a steady growth of interest in racing internationally, including within territories where it hasn’t previously been a staple betting product.
