What should affiliates do with links to operators that have ceased to exist? Debate brews over two possible solutions in the latest GPWA Forums discussion, shared by GWPA chief executive Michael Corfman.
MANAGING affiliate links is a tedious yet ultra-important task for all webmasters. It gets especially tricky when a casino is no longer in operation and you are left with links littered all over your site that redirect to this extinct brand. Recently in the GPWA Forums, one of our members asked about the most optimal strategies when faced with this dilemma.
The ensuing conversation covered everything from redirecting traffic to utilising pop-ups, while also emphasising ethical considerations.
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