Mark Taffler, commercial director of Hub88 and Bombay Live, explains how the brands aim to allow clients to innovate off the beaten path.
INTERGAMINGi: How do you see igaming platform providers driving innovation in igaming and how are Hub88 and Bombay Live contributing to this?
MT: We’re already beginning to see a number of platform providers leveraging the powers of augmented and virtual realities to make their gaming experiences even more immersive for their customers. With Bombay Live alone, we’re seeing increased use of green screen technology to augment the playing field and quite literally change the game.
Secondly, and very much in tandem with my first point, providers are very much favouring personalisation. But even in that answer there are a great many layers. Using Bombay Live as an example, with AR we’re allowing customers to make their product offering as tailored to their brand as they wish.
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