Valentyn Kyrylenko, VP of business development at sports betting and igaming technology provider Betinvest, explains the company’s strategy in emerging markets

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We recently attended the Global Gaming Expo in Asia, which was very successful for our company.

Many of the operators wanting to start a sports betting business were interested in our Sportsbook iFrame and new Online Platform. At the moment, this region is a priority for us. There’s a big demand which we can meet with our advanced sports betting products. We know how this market works and what operators and players need there and as a next step, we plan to build strong partnerships with Asian operators.

Read the full article in the latest issue of iNTERGAMINGi