Betsson’s head of SEO and PPC, Eitan Gorodetsky, describes how the ever-evolving nature of Google demands a similarly dynamic response.

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EITAN Gorodetsky kicked off his igaming career with the 888 Holdings bingo team five years ago and hasn’t looked back since.

As the industry evolved from 2014 onwards, so too did Gorodetsky’s appreciation of the rapid changes in SEO, towards a phase of quality over quantity.

Read the full article in the latest issue of iNTERGAMINGi