Fantasy Sports Interactive’s market research and digital marketing manager Maria Arnidou discusses the potential of customisable fantasy sports solutions
All in all, 2018 has been a landmark year for the gambling and igaming industry. The recent PASPA ruling opened the doors to an extremely promising US market, while the evolution of the regulatory framework has made gaming safer and more accessible to consumers worldwide.
As the market matures, a need for further gamification and variety in offerings has arisen. Technological advancement, emerging markets and the multifaceted millennials generation have led the gaming and betting industry to an age of variety and adaptability.