Simon Noble, sports product director, Champion Sports

Emerging markets

REGULATION and the tightening of requirements is a major theme in the industry right now. What are your thoughts on the direction being taken by jurisdictions and regulators?

Regulation is the only way forward for sports betting and indeed all forms of gambling as it ensures fairness and integrity of the games and dictates how operators and suppliers must carry out betting activity within that market.

For players, this provides a trusted and safe environment with a high degree of certainty that sportsbooks are reputable and secure while at the same time providing a level playing field for operators with everyone playing by the same rules.

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