Will a revolution in horse race in-play betting see a shift away from football as the dominant in-running segment? INTERGAMINGi plays devil’s advocate.

Horse racing

WITH live television audiences frequently counted in the hundreds of millions, football has come to dominate in-play betting.

As in-running innovation comes to horse racing, iNTERGAMINGi hears from three well-paced experts in the field - Jeeve Jeyaratnam of Super Soccer Oddsfeed; David Sargeant, the man behind InPlay-Racing.com; and Simon Noy, head of in-play at sportsbook giant Kambi.

Read the full article in the latest issue of iNTERGAMINGi