With the casino sector booming, iNTERGAMINGi spoke to Per Hellberg, CEO of PlayStar about the company’s rise and its future goals for expansion.
For those who don’t know, could you tell us about the origins of the company and the markets in which it operates??
PlayStar is a challenger online casino brand that promises to deliver a player experience like no other. We are solely focused on North America where we have already secured market access in two states with many more to follow. Back in January we announced that we had chosen GiG as our technology provider for the US market and since then we have been fine-tuning the PlayStar proposition and developing ways of delivering a truly personalised experience to each player that walks through our “digital” doors.
Read the full article in the latest issue of iNTERGAMINGi
To receive every print and digital issue of iNTERGAMINGi, subscribe here
