The data-driven approach to engaging bettors is becoming more sophisticated. Understanding each customer and placing them at the forefront of a marketing strategy can be of great benefit of both parties, as iNTERGAMINGi finds out
The rising cost of acquiring players shows no sign of flattening out any time soon.
As a consequence of increased marketing costs and the need to consequently maximise returns, igaming operators are now looking towards building more sophisticated relationships with those customers they had to work so hard to pick up in the first place.
An engaging, slick, secure and satisfying betting experience from registration onwards, paired with solid branding, is clearly important. But what are the latest methods for re-engaging with a player whose initial enthusiasm for a brand has waned?