Following BetTech Gaming’s successful European launch at ICE 2013, iNTERGAMINGi caught up with the South African company’s general manager, Anli Kotzé, to talk about sports betting and the African market.
IN early February, a delegation from BetTech Gaming left the warm summer sun of Cape Town and ventured north to find the UK in winter’s chilly grip. At ICE, appropriately enough, BetTech had their European launch.
“ICE 2013 was the perfect international launchpad for BetTech Gaming. We had high expectations, but things went even better than expected,” says Anli Kotzé, general manager of BetTech Gaming. “Our presence generated a lot of interest from both established and emerging markets. It also proved fruitful with regards to firming up and locking down some of the leads we had previously.”
Kotzé, who previously launched Ladbrokes.co.za in South Africa after working at both The Betway Group and Betfair, was impressed with the event: “In general we thought the show was excellent. It is renowned for its importance in the annual gaming calendar and BetTech is thrilled to have been an exhibitor.”
BetTech is a global provider of premium technology solutions to gaming companies. The extensive experience of working in Africa that Kotzé and her colleagues boasts, coupled with the the company’s Cape Town location, gives BetTech a near-unique insight into Africa’s i-gaming business.
“The African market is certainly very different to Europe and it has its own unique set of challenges,” says Kotzé. “Much of Africa still operates as a cash economy, which is one of the main obstacles to overcome.
Read the full article in the latest issue of iNTERGAMINGi.
