Jeeve Jeyaratnam, COO of Abelson Odds, calls on the industry to go the extra mile in unlocking the potential of emerging territories.
As the established markets in Europe continue to grow, new partnerships on the continent come with a subconscious awareness of the infrastructure readily available to operators and suppliers. But in emerging territories like LatAm and Africa, Jeeve Jeyaratnam, COO of Abelson Odds, insists industry stakeholders must cover for a comparative lack of development.
He tells iNTERGAMINGi that mobile is “already king” in markets like the UK but will become the “dominant force” in Europe, even in current “retail-heavy regions” such as Italy.
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