Delasport CEO Oren Cohen Shwartz outlines how a cross-product approach is among the pivotal considerations for player retention.
There is one thing that successful igaming operators know that unsuccessful ones don’t: player retention is paramount for any operation.
With acquisition costs growing higher, the need for successful retention becomes ever more critical. Maintaining existing customers is just as crucial as acquiring new ones, especially given the expenses tied to fiercely competitive markets. However, retention is easier said than done, especially in today’s oversaturated igaming market teeming with all operators having the same content. You have to go beyond traditional approaches because relying on content alone brings content-based-players – and they are volatile.
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