THE rise and rise of in-play betting has been a real boon for sportsbook and now makes up close to four-fifths of revenues for operators.

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With players having been used to betting on mobile devices while watching the action unfold for years, the quest in a saturated market is – as ever – to find a path to innovative in-play products.

INTERGAMINGi spoke to three experts to find out how they see where in-play betting moves next.

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