Chris Smalley, head of game design at Blueprint Gaming, tells iNTERGAMINGi about what the content provider finds fascinating about licensed products.
Blueprint Gaming is well renowned for its licensed games such as Rick and Morty and Deal or No Deal. What is it that draws the company to a particular franchise?
First and foremost, when choosing the licences we would like to work with, we have always looked at how the brand would resonate with our core player base as they are the key to our success over the years.
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