Darren Small, Betradar’s managing director, trading services, explains how effective trading tools can reduce the burden on sportsbooks.
SPORTS betting is increasingly being realised across the globe as an entertaining way to engage and get more excitement out of sport, among both punters and bookmakers alike. However, it’s also very risky, again, not just for the punter making the gamble with their money, but for bookmakers too.
Like any business, in order to survive, bookmakers need to make a profit. With betting, as in finance where there is an exchange of money, this can be a lot more difficult, especially with the modern trends affecting both technology and punters these days.
