Trustly’s director of gaming, Samuel Barrett, explains the concept of in-banner betting and how it can prove beneficial for both players and operators.
INTERGAMINGi: What is in-banner sports betting?
Samuel Barrett: “In-banner betting is based on our Pay N Play product, which combines the registration and deposit steps on a betting site. As the player makes a deposit via his or her online bank, Trustly extracts necessary information from the player’s bank account to satisfy KYC requirements and delivers the data to the operator, who can register the player account in the background. In-banner betting takes it one step further by meeting players where they are — within the bet slip or in a banner on a third-party affiliate site.