The most personalised approach to CRM is through one-to-one conversations, according to Andy Foster, chief business development officer at Enteractive.

Andy Foster

INTERGAMINGi: What services does Enteractive provide to operators?

AF: Enteractive helps operators convert and reactivate players in their databases that have not reacted to the initial outreach employed in most CRM cycles, such as SMS, Push and Email Outreach.

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